Souvenir

What does a place actually look like when you stop consuming it and start observing it?

Somewhere along the way, the souvenir lost its meaning. Mass-produced and disconnected from the place it claims to represent, it became an empty stand-in for memory. Souvenir sets out to reclaim it: an object shaped by hand, made from authentic materials and rooted in a specific place.

It takes three forms: a hands-on workshop for exploring and designing the souvenir; an evolving collection of objects by craftspeople interpreting places that have shaped them; and Craft Hotel & Hospitality, a concept that brings this same thinking into spaces of travel and stay through place-specific craft, objects and commissions.

Workshop – Design your Souvenir

A workshop space in which the visitor stops being a spectator and becomes an author. Guided by artisans and designers, each participant conceives and makes an object that expresses their experience of the place. It is where traveller and craft meet.

Craft Hotel & Hospitality

A format that brings the research into the world of hospitality: hotels that, during periods of low occupancy, are transformed into living laboratories of craft and design. The hotel is no longer merely somewhere to sleep, but a place where the territory is made, shown and shared with those who stay.

Collection – Design your Souvenir

We invite artisans and designers to interpret the essence of a place and transform it into an object that can be purchased. Each piece arises from a personal reading of the territory, its materials, its crafts and its stories, and reaches the visitor with origin, authorship and meaning. In this way, the souvenir ceases to be a generic keepsake and becomes a designed piece that tells the story of where it comes from.

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Workshop – Design your Souvenir

Craft Hotel & Hospitality

Collection – Design your Souvenir